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MacChat: Changing face of the iPod
IT’S the end of the iPod as we know it.
An interesting titbit emerged from Apple’s recent quarterly financial results. After redefining the digital music industry in its relatively brief eight-year history, the iconic iPod media player has fallen behind its Mac and iPhone stablemates in terms of revenue.
The iPod family accounted for 18 per cent of Apple’s total revenue last quarter, down from more than half at its 2006 peak. This follows iPod sales registering their first drop in the previous quarter.
It was only a matter of time. As smartphones with multimedia functions become more popular, it stands to reason there will be less demand for dedicated media players such as the iPod.
For Apple fans, the iPod is becoming just as familiar as an icon on the iPhone’s home screen as it is a stand-alone device.
Apple has been preparing for the inevitable these past couple of years, with the iPod touch positioned as an intermediate device between the iPod range and the hit iPhone.
While labelled an iPod, and counted as such in sales figures, the iPod touch is more like an iPhone in design and function. Like the iPhone, its 60,000-plus apps makes it the device of 1001 uses.
As the iPod touch gains storage capacity – the next refresh will most likely take it to 48GB or even 64GB – the iPod classic’s main advantage, its mass storage, begins to diminish.
And the iPod touch may gain a camera and compass like its iPhone big brother.
But the iPod classic, nano and shuffle maintain a simplicity and portability advantage over the iPhone and iPod touch, and will continue to appeal to consumers who value these attributes, and just want a media player. Meanwhile, the iPod touch will sell to those who want iPhone features without the phone service contract.
The iPod will be credited as the device that restored Apple as a mainstream force in consumer electronics, giving Mac sales a “halo effect” and setting the stage for the iPhone.
Despite its slow decline as a dedicated media player, the iPod is not going away any time soon, whether it’s as a stand-alone device or that little icon on the iPhone’s home screen.
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